Creativity : Innovation 01.04

$ 14.57

You are provided the option to use your local currency when you enter your payment card on the secure checkout

Contact Us for Availability!

SKU: CSF-9781841123806-Cap Category:


“Fast track route to fostering and exploiting creativity in any organisation. Covers the key areas of creative team working and brainstorming, from leading projects with a creative output and choosing and backing winning ideas to motivating and rewarding staff. Examples and lessons from some of the world’s most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim. Includes a glossary of key concepts and a comprehensive resources guide.”

Additional Information