E-Business : Enterprise 02.03

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SKU: CSF-9781841122809-Cap Category:

Description

Fast track route to understanding and mastering e-business tools and opportunities. Covers the key areas of e-business, from developing e-business strategies and learning how to complement an existing business initiative to using e-business as a change management tool as well as a competitive weapon. Examples and lessons from some of the world’s most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. Beck. Includes a glossary of key concepts and a comprehensive resources guide.

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