E-Leaders : Leading 08.03

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SKU: CSF-9781841122724-Cap Category:

Description

Fast insight into earning hard currency profit from the Internet. Covers the key areas of the pyramid of Web business models, nine Internet business segments and six core concepts for profiting from the Internet. Examples and lessons from some of the world’s most successful e-leaders, including GE, Dell, Cisco Systems and NTT DoCoMo, and ideas from the smartest thinkers, including Tim Berners-Lee, Marc Andreesen, Robert Metcalfe, Vint Cerf and Michael Mandel. Includes a glossary of key concepts and a comprehensive resources guide.

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