Talking to the Empowered Consumer : Dealing with the Shift of Power

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SKU: CSF-9781905941087-Sig Category:


The days of companies believing they have the ability to control information disseminated and written about them are disappearing quickly as firms must come to grips with the growing importance of consumers. With emergent information technology, today’s consumers are better informed than ever before. Klaus Oestreicher’s lively and insightful white paper discusses how consumers may have significant impact on organizational behavior, decision-making, performance and outcomes.

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